ART DIRECTION
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NIKE
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PG 3 
The Paul George franchise was rooted in comfort. We wanted to have fun with this one, and step away from our serious tone for a moment. The idea was to play into the concept ‘Get Cozy’, and we communicated that through a series of visuals that used fur to express the shoe’s performance benefit. CG animation by Shane Griffin. Designed by Jay Gerlado.











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ABOUT
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Creative Director and Illustrator with over 15 years of experience in the creative industry. His work spans across advertising, branding, graphic design, and illustration. Currently working independently, located in Portland, OR. 
© Darien Birks 2021