ART DIRECTION
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NIKE
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ZOOM FREAK 1 

We launched the first signature shoe of NBA MVP Giannis Antetokounmpo by paying homage to his roots, being born and raised in Athens, Greece. We felt that his story needed to be told to the world, so we dug into that and built upon it. The idea was to parallel his iconic rise to that of classic figures within greek mythology. Photography and video by Carlos Serrao and Monica May. Footwear shot by Dan Tobin Smith. Design in collaboration with The New Company. Animation and CG by Trent Bryant.