ART DIRECTION
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NIKE
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VAPOR CARBON X SUPER BOWL
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NIKE
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VAPOR CARBON X SUPER BOWL
For Super Bowl XLVIII, Nike launched a shoe that celebrated a chase for the trophy—which is made from sterling silver. We created an art direction that visually told that story by incorporating the light refractions and reflections that occur when the silver suraface is hit by light. Photography by Owen Silverwood.