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ART DIRECTION
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NIKE
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THERMAFLEX
Photographed by Sarah Silver, we used warm and cool colors to communicate the idea of the heat transfer from cold to warm that the product offers. Olympic gold medalist Ashton Eaton was the perfect athlete for the product, as he trains for many outdoor events—and the product is all about freedom of movement, and warmth without the bulk.





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ABOUT
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Creative Director and Illustrator. His work spans across advertising, branding, graphic design, and illustration. Currently working independently, located in Savannah, GA. 
© Darien Birks 2024