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ART DIRECTION
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NIKE
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PG 3 
The Paul George franchise was rooted in comfort. We wanted to have fun with this one, and step away from our serious tone for a moment. The idea was to play into the concept ‘Get Cozy’, and we communicated that through a series of visuals that used fur to express the shoe’s performance benefit. CG animation by Shane Griffin. Designed by Jay Gerlado.





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ABOUT
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Creative Director and Illustrator. His work spans across advertising, branding, graphic design, and illustration. Currently working independently, located in Savannah, GA. 
© Darien Birks 2024