![](https://freight.cargo.site/t/original/i/1e91683e8dcfb7d8b8bd49af61b142020bb1e597e086db1ae97ea7319a367345/f00d9a_65e7f8b19c4541aa9cd462e68061d302mv2.gif)
![](https://freight.cargo.site/t/original/i/1f91e3d9865c1bde56497a2602db45dee029e5534578a81361a519e5ffd530b5/pg3_ballspin.gif)
![](https://freight.cargo.site/t/original/i/29d68e214723f298bb15f00145d934002a838dd6e33446730e4b24523b0e26f6/Uptown_vert_poster_16_9.jpg)
ART DIRECTION
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NIKE
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PG 3
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NIKE
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PG 3
The Paul George franchise was rooted in comfort. We wanted to have fun with this one, and step away from our serious tone for a moment. The idea was to play into the concept ‘Get Cozy’, and we communicated that through a series of visuals that used fur to express the shoe’s performance benefit. CG animation by Shane Griffin. Designed by Jay Gerlado.