ART DIRECTION
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NIKE
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PG 1
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NIKE
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PG 1
This campaign launched the first signature shoe of NBA all-star, Paul George. We wanted to communicate the 2-way ability of the athlete (offense and defense), and landed on the concept of ‘Full-Court Ferocity’. This allowed us to showcase his skills on both sides of the ball. Designed in collaboration with Haw-lin.