ART DIRECTION
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NIKE
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MAMBA MENTALITY 

Worked with Kobe Bryant to create a campaign that launched his post-retirement shoe, but also told the story of his ‘Mamba Mentality’. We wanted to communicate each with an emotive quality—the five principals are Optimism, Fearless, Passion, Detached, and Honesty. Photographed by Pari Dukovic.