ART DIRECTION
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NIKE
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KYRIE 4

The Kyrie 4 concept was ‘Find Your Groove’, which played up the idea of the innovative groove technology of the outsole, but also spoke to where Kyrie was at in his life at the time. Finding himself, becoming his own man, on and off the court. The visual approach was to remove the noise, and capture Kyrie with a pureness and clarity that reflected what he was after for himself. Photos by Benjamin Lennox, videos by Blue Ox.