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ART DIRECTION
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NIKE
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KD 13
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NIKE
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KD 13
The KD 13 positioning was ‘Built to be Clutch’, a shoe that keeps you fresh for 4 quarters and beyond, to perform at a high level down the stretch. He was injured at the time of the campaign, so we captured vignettes and presented them in the form of a lookbook. The key visual utilized a shotclock with 48:00 on the board, which is the full length of the game, communicating that idea of staying fresh for 4 quarters. Photos by Gregory Harris, CG animation by More & More and Trent Bryant.