ART DIRECTION
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NIKE
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KD 11
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NIKE
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KD 11
For the KD 11, we took 2 approaches, a footwear approach, and an athlete approach. The footwear approach spoke to the benefit of the shoe, ‘For a Plush and Bouncy Sensation’, calling out the springy sensation with a pillow-like landing—while the athlete approach was ‘Rise, Grind, Shine, Again’, speaking to KD’s unmatched gritty work ethic. This allowed us to tell each story without sacrificing the greater detail of the other. Photography and video by Gregory Harris, animation and CG by Korb, design in collaboration with DIA.