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ART DIRECTION
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NIKE
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HYPERDUNK FLYKNIT 
The product positioning was all about bounce. We created a bright, fun and poppy campaign that would communicate that idea emotionally, and visually. The spring made of the court hardwood was an intuitive way to showcase the benefit to our audience. Photography by Carlos Serrao, animations and CG by Zeitguised and Rizon Parein. 





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ABOUT
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Creative Director and Illustrator. His work spans across advertising, branding, graphic design, and illustration. Currently working independently, located in Savannah, GA. 
© Darien Birks 2024