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ART DIRECTION
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NIKE
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FLIP THE SWITCH
This campaign was to celebrate our elite athletes as they headed in to the NBA playoffs—at which time they ‘flip the switch’ and elevate their games. We wanted to intuitively visualize this idea with photo and illustration juxtaposition. The black and white representing the regular season, the full color representing the playoffs. Illustration by Magnus Voll Mathiassen, animations by I Love Dust. 





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ABOUT
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Creative Director and Illustrator. His work spans across advertising, branding, graphic design, and illustration. Currently working independently, located in Savannah, GA. 
© Darien Birks 2024