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ART DIRECTION
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NIKE
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ADAPT BB 
To launch the groundbreaking auto-lacing performance shoe, we built a campaign around ‘The Future of the Game’. This focused on our younger signature athletes to position it as a shoe for the next wave of elite players—while heavily driving the design and innovation of the shoe itself. We wanted the look and feel to come across as futuristic and technical. Photography and videography by Benjamin Lennox. CG by Korb. Footwear photography by Haw-lin.





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ABOUT
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Creative Director and Illustrator. His work spans across advertising, branding, graphic design, and illustration. Currently working independently, located in Savannah, GA. 
© Darien Birks 2024