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ART DIRECTION
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NIKE
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NBA X NIKE 
This campaign launched the NBA x Nike partnership. There were three filters that all of the work funneled through, play/love/live. Our approach was to keep the performance as true to the game as possible, focusing on the beauty and emotion of basketball (play and love). Then we wanted to tie it to culture through style, elevating our new jerseys, and the overall lifestyle of basketball (live). Photography by Gregory Harris, Jack Davison, and Ray’s Corrupted Mind, video by Blue Ox.





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ABOUT
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Creative Director and Illustrator. His work spans across advertising, branding, graphic design, and illustration. Currently working independently, located in Savannah, GA. 
© Darien Birks 2024