CREATIVE DIRECTION
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MATCHBOOKS
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BRAND BUILD
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MATCHBOOKS
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BRAND BUILD
Built out the brand system for Matchbooks, a used book store dedicated to providing affordable
books for kids, tweens, and teens. The approach was to create something that juxtaposed the look and feel of a traditional book store, while being visually compelling to a younger audience. Approachable, fun, human, timeless, and vibrant.
books for kids, tweens, and teens. The approach was to create something that juxtaposed the look and feel of a traditional book store, while being visually compelling to a younger audience. Approachable, fun, human, timeless, and vibrant.