ART DIRECTION
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NIKE
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MAMBA MENTALITY 
Worked with Kobe Bryant to create a campaign that launched his post-retirement shoe, but also told the story of his ‘Mamba Mentality’. We wanted to communicate each with an emotive quality—the five principals are Optimism, Fearless, Passion, Detached, and Honesty. Photographed by Pari Dukovic.











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ABOUT
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Design Director and Illustrator with over 15 years of experience in the creative industry. His work spans across advertising, branding, graphic design, and illustration. Currently working independently, located in Portland, OR.