ART DIRECTION
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NIKE
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KD 13 
The KD 13 positioning was ‘Built to be Clutch’, a shoe that keeps you fresh for 4 quarters and beyond, to perform at a high level down the stretch. He was injured at the time of the campaign, so we captured vignettes and presented them in the form of a lookbook. The key visual utilized a shotclock with 48:00 on the board, which is the full length of the game, communicating that idea of staying fresh for 4 quarters. Photos by Gregory Harris, CG animation by More & More and Trent Bryant.











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ABOUT
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Creative Director and Illustrator with over 15 years of experience in the creative industry. His work spans across advertising, branding, graphic design, and illustration. Currently working independently, located in Portland, OR. 
© Darien Birks 2021