ART DIRECTION
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NIKE
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JOHN ELLIOTT X LEBRON JAMES
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NIKE
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JOHN ELLIOTT X LEBRON JAMES
Art directed the shoot with John Elliott for his fist collection in collaboration with LeBron James. The idea was to create a look book that told the story of LeBron’s journey from the street to the court—highlight the lifestyle side of sport. Creative direction by Michael Spoljaric and Everett Vangsnes, photography and video by Carlos Serrao and Monica May.