ART DIRECTION
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NIKE
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ADAPT BB 2.0 

For the second release of the auto-lacing basketball shoe, we wanted to dive deeper into the idea of ‘The Future of the Game’. We went all in on creating a digital world to stylistically tell the story of the next generation of basketball, and what it could look like. Taking it a step further, we worked with Grammy award-winning producer Boi-1da to create a unique music track to pair with this utopian future-forward world that we built to showcase the game. Animation and CG by Quentin Deronzier. Footwear photography by Maxime Guyon. Boi-1da video by Joe Bressler.







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ABOUT
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Creative Director and Illustrator with over 15 years of experience in the creative industry. His work spans across advertising, branding, graphic design, and illustration. Currently working independently, located in Portland, OR. 
© Darien Birks 2021